launch
Plans a product launch or feature announcement: Product Hunt, go-to-market, beta and early access, launch checklists and changelogs.
- Kind
- Skill
- Works with
- Claude Code
- Source
- Marketing Skills (Corey Haines) @ 88c79f6528a9
- Path
- skills/launch/SKILL.md
- Jobs
- Planning
- Topics
- Brand & positioning
Credit
- Made by
- coreyhaines31
- Original
- github.com/coreyhaines31/marketingskills/blob/88c79f6528a9347…
- License
- MIT
Listed by Skill Manifest; not made by us.
InstallInstall it with npx.
npx skills add coreyhaines31/marketingskills --skill launch
Install factsScanned 2 Nov 2026
- Adds
- .claude/skills/launch/ (the skill folder)
- 2 file(s) the skill refers to
- Runs scripts
- None found
- Uses the network
- None found
- Needs secrets
- None found
- Source revision
- 88c79f6528a9
- Licence
- MIT
- Last activity
- 31 Oct 2026
- Review
- Reviewed
Found by a static scan of the stored text; nothing is run. “None found” is not a guarantee, so read what you install before you run it.
- Only the main file is read; other files in the folder are not scanned
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about: - Getting your product into users' hands early - Learning from real feedback - Making a splash at every stage - Building momentum that compounds over time --- ## The ORB Framework Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels. ### Owned Channels …