brand-discovery
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md).
- Kind
- Skill
- Works with
- Claude Code, Codex
- Source
- affaan-m/ECC @ d3b8a3e90890
- Path
- skills/brand-discovery/SKILL.md
- License
- MIT
- Jobs
- Requirements interviews
InstallCopy it from the source repository, or sign in and let the assistant adapt it for your project.
# Brand Discovery Use this skill to conduct a structured, adaptive brand identity interview. The goal is a complete `90_SYNTHESIS.md` — a master brandbook the organization can use to brief designers, writers, and external collaborators. The interview runs across multiple sessions. Capture answers to disk as you go so that no elicited knowledge is lost when a conversation ends, and so a later session can resume from where the last one stopped. ## When to Activate - A brand is being created, repositioned, or needs a written identity reference to brief collaborators. - Multiple sessions are expected — the conversation will span days or weeks. - Multiple founders or stakeholders need individual interviews before a reconciliation pass. - The user wants a structured, repeatable method rather than an ad-hoc chat. - Existing brand documentation is scattered, implicit, or founder-dependent and needs to be made explicit. ## Session start protocol On every activation, perform these steps **before** asking any interview question: 1. **Check for prior progress.** Look for an existing set of module files and a `state.json` checkpoint in the project's brand-identity directory. …