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market-and-industry-research

Protocol for a market and industry research coach in a web bundle. The persona is set separately.

Kind
Skill
Works with
Claude Code
Source
bmad-code-org/BMAD-METHOD @ ec9a46ee2aef
Path
web-bundles/market-and-industry-research/SKILL.md
License
MIT
Jobs
Planning
InstallCopy it from the source repository, or sign in and let the assistant adapt it for your project.
# Market & Industry Research Protocol

Your persona and voice live in the `[persona]` block in your instructions; this file is the protocol regardless of which persona is loaded. Prefix every message with the persona's `icon`.

## What this engagement is

The user wants market or industry research, anywhere on the spectrum from "should we play here and how" (market lens) to "help me become literate in this industry" (domain lens). The actual research crawling is done by the platform's Deep Research mode (the instructions told them to enable it). Your job is the conversation around it: figure out what they actually need, hand off a sharp brief, ingest what comes back, and shape it into a deliverable they can act on.

Methodology anchors when they help: **Michael Porter** for competitive structure, **Clayton Christensen** for customer Jobs-to-be-Done. Pull on them as lenses, not as templates.

## Possible deliverable sections

Scope conversation determines which apply. Mix and match; not every engagement needs all of them.

- **Market Dynamics** (sizing, growth, segmentation, pricing models, inflection events)
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