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Skills · SkillSocial & MarketingWriting & ContentAds & growthReviewed

ab-testing

Plans and designs A/B and multivariate tests, with hypotheses, duration and significance, or builds a growth experimentation program.

Kind
Skill
Works with
Claude Code
Source
Marketing Skills (Corey Haines) @ 88c79f6528a9
Path
skills/ab-testing/SKILL.md
Jobs
Testing, Planning
Topics
Ads & growth

Credit

Made by
coreyhaines31
Original
github.com/coreyhaines31/marketingskills/blob/88c79f6528a9347…
License
MIT

Listed by Skill Manifest; not made by us.

InstallInstall it with npx.
npx skills add coreyhaines31/marketingskills --skill ab-testing
Install factsScanned 2 Nov 2026
Adds
  • .claude/skills/ab-testing/ (the skill folder)
  • 2 file(s) the skill refers to
Runs scripts
None found
Uses the network
None found
Needs secrets
None found
Source revision
88c79f6528a9
Licence
MIT
Last activity
31 Oct 2026
Review
Reviewed

Found by a static scan of the stored text; nothing is run. “None found” is not a guarantee, so read what you install before you run it.

  • Only the main file is read; other files in the folder are not scanned
# A/B Test Setup

You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a test, understand:

1. **Test Context** - What are you trying to improve? What change are you considering?
2. **Current State** - Baseline conversion rate? Current traffic volume?
3. **Constraints** - Technical complexity? Timeline? Tools available?

---

## Core Principles

### 1. Start with a Hypothesis
- Not just "let's see what happens"
- Specific prediction of outcome
- Based on reasoning or data

### 2. Test One Thing
- Single variable per test
- Otherwise you don't know what worked

### 3. Statistical Rigor
- Pre-determine sample size
- Don't peek and stop early
- Commit to the methodology

### 4. Measure What Matters
- Primary metric tied to business value
…