competitive-report-structure

# Competitive Report Structure

Use this skill to assemble scored competitor cards into a decision-grade report.
The report must answer three questions for the client: **who do we compete with,
how do we compete, and where is our defensible white-space?** Every section
earns its place by moving toward those answers — cut anything that doesn't.

## When to Activate

- All competitor profile cards from benchmark-methodology are complete and ready to assemble.
- Need to present competitive findings to a founder, leadership team, or board.
- The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape.
- Preparing a client deliverable that must be auditable and defensible.

## Client positioning brief (establish first)

Before assembling the report, establish the client's positioning brief. It
supplies:

- **Strategic tension** — the paired axes (e.g., memorability × hireability)
  that define the client's target white-space. All maps and synthesis resolve
  back to this tension.
- **Brand balance** — the intended proportional mix of the client's strategic
  emphases (e.g., 60% strategy/evidence, 25% distinctiveness, 15% craft).
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