gtm-strategy
Creates a go-to-market strategy covering marketing channels, messaging, success metrics and a launch timeline.
- Kind
- Skill
- Works with
- Claude Code, Cursor
- Source
- PM Skills (Pawel Huryn) @ 2a12295a7717
- Path
- pm-go-to-market/skills/gtm-strategy/SKILL.md
- License
- MIT
- Jobs
- Planning
InstallInstall it from a plugin marketplace.
claude plugin install pm-go-to-market@pm-skills
# GTM Strategy ## Overview Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning. ## When to Use - Planning a product launch - Creating a GTM plan from scratch - Defining a launch strategy for a new market - Developing product-to-market fit strategy - Preparing a product go-live roadmap ## How It Works ### Step 1: Gather Research Data The system will help you load and analyze early research about your product and target market. Provide: - Product description and key features - Target market segment details - Market research or validation data - Competitive landscape information - Any available customer interviews or survey data ### Step 2: Define Marketing Channels Evaluate which channels best reach your target audience: - Digital marketing channels (paid search, social media, display) - Content and inbound channels (blog, SEO, thought leadership) - Sales and outbound channels (direct outreach, partnerships) - Community and grassroots channels - Product-led and viral channels ### Step 3: Develop Messaging Create audience-specific messaging that resonates: …