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seo-audit

Runs an SEO audit: keyword research, on-page analysis, content gaps, technical checks and competitor comparison, with a prioritized action plan.

View on GitHub
Kind
Skill
Works with
Claude Code
Source
Claude knowledge-work plugins @ 2574e29377c7
Path
marketing/skills/seo-audit/SKILL.md
Jobs
Review
Topics
SEO

Credit

Made by
anthropics
Original
github.com/anthropics/knowledge-work-plugins/blob/2574e29377c…
License
Apache-2.0

Listed by Skill Manifest; not made by us.

InstallInstall it from a plugin marketplace.
claude plugin install marketing@knowledge-work-plugins
Install factsScanned 2 Nov 2026
Adds
  • .claude/skills/seo-audit/ (the skill folder)
  • 1 file(s) the skill refers to
Runs scripts
None found
Uses the network
None found
Needs secrets
None found
Source revision
2574e29377c7
Licence
Apache-2.0
Last activity
1 Nov 2026
Review
Reviewed

Found by a static scan of the stored text; nothing is run. “None found” is not a guarantee, so read what you install before you run it.

  • Only the main file is read; other files in the folder are not scanned
# /seo-audit

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

Audit a website's SEO health, research keyword opportunities, identify content gaps, and benchmark against competitors. Produces a prioritized action plan a marketer can execute immediately.

## Trigger

User runs `/seo-audit` or asks for an SEO audit, keyword research, content gap analysis, technical SEO check, or competitor SEO comparison.

## Inputs

Gather the following from the user. If not provided, ask before proceeding:

1. **URL or domain** — the site to audit, or a topic/keyword if running in keyword research mode

2. **Audit type** — one of:
   - **Full site audit** — end-to-end SEO review covering all sections below
   - **Keyword research** — identify keyword opportunities for a topic or domain
   - **Content gap analysis** — find topics competitors rank for that you don't
   - **Technical SEO check** — crawlability, speed, structured data, and infrastructure issues
   - **Competitor SEO comparison** — head-to-head SEO benchmarking against specific competitors

   If not specified, default to **full site audit**.
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