content-creation
Drafts marketing content for blogs, social, newsletters, landing pages, press releases and case studies, with headline and CTA options.
- Kind
- Skill
- Works with
- Claude Code
- Source
- Claude knowledge-work plugins @ 2574e29377c7
- Path
- marketing/skills/content-creation/SKILL.md
- Jobs
- Documentation
- Topics
- Blogs & articles, Copywriting
Credit
- Made by
- anthropics
- Original
- github.com/anthropics/knowledge-work-plugins/blob/2574e29377c…
- License
- Apache-2.0
Listed by Skill Manifest; not made by us.
InstallInstall it from a plugin marketplace.
claude plugin install marketing@knowledge-work-plugins
Install factsScanned 2 Nov 2026
- Adds
- .claude/skills/content-creation/ (the skill folder)
- Runs scripts
- None found
- Uses the network
- None found
- Needs secrets
- None found
- Source revision
- 2574e29377c7
- Licence
- Apache-2.0
- Last activity
- 1 Nov 2026
- Review
- Reviewed
Found by a static scan of the stored text; nothing is run. “None found” is not a guarantee, so read what you install before you run it.
- Only the main file is read; other files in the folder are not scanned
# Content Creation Skill Guidelines and frameworks for creating effective marketing content across channels. ## Content Type Templates ### Blog Post Structure 1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) 2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword. 3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data. 4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action. 5. **Meta description** — under 160 characters, includes primary keyword, compels the click. ### Social Media Post Structure - **Hook** — first line grabs attention (question, bold statement, number) - **Body** — 2-4 concise points or a short narrative - **CTA** — what should the reader do next (comment, click, share, tag) - **Hashtags** — 3-5 relevant hashtags (platform-dependent) ### Email Newsletter Structure …