product-marketing
Creates or updates a product marketing context document: positioning, target audience and ideal customer profile, brand voice and lessons learned.
- Kind
- Skill
- Works with
- Claude Code
- Source
- Marketing Skills (Corey Haines) @ 88c79f6528a9
- Path
- skills/product-marketing/SKILL.md
- Jobs
- Documentation, Planning
- Topics
- Brand & positioning
Credit
- Made by
- coreyhaines31
- Original
- github.com/coreyhaines31/marketingskills/blob/88c79f6528a9347…
- License
- MIT
Listed by Skill Manifest; not made by us.
InstallInstall it with npx.
npx skills add coreyhaines31/marketingskills --skill product-marketing
Install factsScanned 2 Nov 2026
- Adds
- .claude/skills/product-marketing/ (the skill folder)
- 1 file(s) the skill refers to
- Runs scripts
- None found
- Uses the network
- None found
- Needs secrets
- None found
- Source revision
- 88c79f6528a9
- Licence
- MIT
- Last activity
- 31 Oct 2026
- Review
- Reviewed
Found by a static scan of the stored text; nothing is run. “None found” is not a guarantee, so read what you install before you run it.
- Only the main file is read; other files in the folder are not scanned
# Product Marketing Context You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. The document is stored at `.agents/product-marketing.md`. ## Workflow ### Step 1: Check for Existing Context First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location. **If it exists:** - Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently - Ask which sections they want to update - Only gather info for those sections - On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of *what changed and why* is worth keeping. …