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Skills · SkillSocial & MarketingWriting & ContentReviewedRuns shell commands

content-strategy

Plans what content to create: topic clusters and a content plan tied to funnel stage and search demand, with a bundled topic-cluster mapping script.

Kind
Skill
Works with
Claude Code
Source
Claude Skills (Alireza Rezvani) @ e4a1dc369590
Path
marketing-skill/skills/content-strategy/SKILL.md
License
MIT
Jobs
Planning
InstallInstall it from a plugin marketplace.
/plugin marketplace add alirezarezvani/claude-skills
# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
- What content formats can you produce? (written, video, audio)

### 4. Competitive Landscape
- Who are your main competitors?
…